Be Happy Initiative - Inkas Blood

ALTUARA’S HEART IN MOTION

a way to give back to the people and places that inspire us every day.

The name Be Happy may sound simple—but within those two words lies a profound intention. It’s a reminder that happiness is a universal right, not a privilege. It’s an invitation—to give joy, to receive it, and to recognize that sometimes, the smallest acts of kindness can create the deepest sense of fulfillment.

Dedicated to improving the quality of life for disadvantaged individuals and communities across the Peruvian Andes, Be Happy designs and implements thoughtful social projects that foster real, lasting impact. From annual holiday chocolatadas to health campaigns, educational workshops, children’s cultural tours, and empowerment programs, each initiative is created to uplift, connect, and nurture dignity and hope.

little boy with colourful peruvian tuque

Our Communities First

Luxury is deeply connected to purpose.

For the communities we work with in the Peruvian Andes, Be Happy symbolizes hope, dignity, and connection. It speaks to our desire to uplift, to walk beside rather than ahead, and to make happiness accessible through meaningful support in health, education, and empowerment.

Our Story

At Altuara by Inka’s Blood, we believe that true luxury is deeply connected to purpose. That’s why we created Be Happy, a non-profit initiative born in 2023 out of our commitment to the communities that make our journeys so meaningful. More than just a volunteer organization, Be Happy is our heart in motion—a way to give back to the people and places that inspire us every day.

With Be Happy, every step we take in these sacred lands leaves something behind—a gesture of gratitude, a shared smile, a seed for change. As we craft transformative journeys for our travelers, we also build bridges of opportunity for the communities we cherish.

Because at Altuara, travel isn’t just about where you go—it’s about who you become and who you uplift along the way.

For our travelers, Be Happy is an invitation to take part in something bigger than the journey itself. To leave a positive footprint. To share smiles. To carry joy, not just souvenirs, back home.

In the end, Be Happy is more than a name—it’s a philosophy. A commitment to spreading light wherever we go, and to weaving purpose into every path we walk.